CCP North America will begin targeting key associations and organizations relevant to critical markets such and restaurants and c-stores to expand awareness of wireless temperature sensing technology and, of course, the CCP brand in North America.
As part of this strategy, CCP has joined the Nevada Restaurant Association, an organization that promotes, protects, and educates Nevada’s rapidly growing restaurant industry. That includes more than 5,200 restaurants and food service outlets, employs 199,000 great people and produces over $6 billion in sales. It’s members represent many different facets of the industry including restaurants, hotels, casinos, taverns, and allied members who are vendors of restaurant goods and services.
CCP will generate PR campaigns within the Nevada Restaurant Association as well as present at member meetings. This PR/marketing strategy will help promote CCP’s temperature management solution at both local and national levels.
CCP supports easy access to accurate data in an easy-to-understand digital format. This allows chefs to reduce waste, increase quality and ensure food safety. In addition, energy savings are realized by identifying faulty seals, damaged auto-closers and temperature trends during periods of highest and lowest use.